A big fan of basketball, Bill Graham organized regular games before his concerts, pitting himself and his staff, a.k.a. Bill Graham's Crackers, against a variety of opponents including touring musicians, their roadies and crew. These basketball games became one of the long-standing traditions of the Fillmores East and West and originated the Fillmore staff jersey. This Crackers logo, a "cracker" saluting with the trademark Graham "finger," was repeated on t-shirts for many competitions.
Our t-shirts consists of vintage and retro rock t-shirts, concert poster ties, vintage rock jackets and concert hats. Many of our concert tees were created for and made at the time of a particular event or performance.
Randy Tuten is the only poster artist whose work spans five decades of design for The Fillmore. The 23 year-old San Francisco native was hired by Bill Graham in January, 1969, and their mutual taste for traditional, readable design style led to a long-lasting work relationship. Although influenced by the compositions of "Fillmore Five" artists Mouse, Kelley and Griffin, Tuten avoided "... Heavy meaning in my posters." Tuten's style reflected his skill as a draftsman, and his designs evolved into an eclectic mix of graphic imagery, lettering and photographs.